Advocacy Marketing: A Framework that Moves People to Action

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Class A Credits: 1.0

Format: Video

Run time: 44 mins

Course Launch Date: 4/15/21

Course Expires: 4/16/22

CRNAs routinely confuse public relations, advertising and marketing activities. There is also often a focus on proving CRNAs are just as good as anesthesiologist when in reality the public likely has very different concerns. CRNAs will understand at a strategic and tactical level how PR, advertising, and marketing work together to create a framework that moves people to action.

The American Association of Nurse Anesthetists is accredited as a provider of continuing nursing education by the American Nurses Credentialing Center's Commission on Accreditation.

AANA is an approved provider by the California Board of Registered Nursing, CEP #10862.

Post-Test Attempt Notice
A minimum passing score of 80% is required to pass this course. You have TWO opportunities to achieve a passing score. If you fail to achieve a passing score of 80%, you will not receive CE credit for this course.

Content Disclaimer:

The views, information, or opinions expressed within the videos and audio are solely those of the individuals involved and do not necessarily represent those of the American Association of Nurse Anesthetists.

Course content has been prepared by the presenter/developer, and each viewer agrees that the presenter/developer is solely responsible for the content and the accuracy thereof. The viewer agrees that the American Association of Nurse Anesthetists has no responsibility or liability for the accuracy or completeness of the content.

  • Identify the differences between PR marketing and advertising and differentiate how they apply to advocacy marketing.
  • Explain how to move people to action through organic and paid social media tactics.
  • Demonstrate innovative advertising tactics to engage the public or stakeholders across all of their devices at work or play.

Abigail L. Caswell, DNP, CRNA, APRN

Assistant Professor of Anesthesiology, Doctor of Nursing Practice Program- Nurse Anesthesia, Baylor College of Medicine, School of Health Professions

Abigail L. Caswell, DNP, CRNA received her Master of Science in Nurse Anesthesia in 2009 and earned her Doctor of Nursing Practice-Nurse Anesthesia in 2015. Dr. Caswell is an Assistant Professor of Anesthesiology in the School of Allied Health Sciences, Doctor of Nursing Practice-Nurse Anesthesia Program at Baylor College of Medicine. She practices clinically at Ben Taub Hospital, a level 1 trauma center and high-risk obstetrics facility in Houston, Texas. 

Dr. Caswell has been an active member of her state association since beginning her nurse anesthesia education. She has served on numerous committees since 2006 and has been on the Board of Directors for the Texas Association of Nurse Anesthetists (TxANA) since 2016. Dr. Caswell currently holds the position of TxANA Secretary/Treasurer and chairs the TxANA Finance Committee.